Long before there was Hooray Squad, there were Perfectly Me Hero Camps, where kids learn that one of the simplest ways to change someone’s day is to let them know they’re appreciated.

Every summer at Perfectly Me Hero Camps, our campers take time to thank the people who make their days possible. They create heartfelt thank-you cards for the facilities, custodial, maintenance, and security teams at our camp locations—the people who work tirelessly behind the scenes and rarely receive the recognition they deserve. They make cards and small gifts for first responders who serve our communities. And before summer ends, every camper writes a thank-you note to hand-deliver to a teacher on the first day of school.

This summer, our KindergartenHeroes took it one step further.

Armed with handmade cards, big smiles, and grateful hearts, they walked through the halls thanking the facilities and maintenance team that cared for our camp every day. The smiles, surprise, and genuine emotion on those faces reminded us of something we already knew:

People don’t get tired of being appreciated. They get tired of waiting for it.

In that moment, we realized this shouldn’t happen only inside our camps.

It should happen everywhere.

That’s how Hooray Squad was born.

Today, we’re taking the gratitude our campers have been sharing for years and inviting everyone to join the movement. Because changing someone’s day doesn’t require a grand gesture—it simply takes someone willing to notice the good and say, “Thank you.”